Affinnova is the global leader in optimization technology for marketing and innovation.  Affinnova pioneered the use of evolutionary algorithms for marketing content optimization.  The Company's IDDEA^SM service can evolve products, marketing messages, or designs based on collective consumer choice until only the fittest concepts survive.  Affinnova's team is made up of professionals from the fields of genetics, market research, technology, marketing and design.  Affinnova is a Flagship VentureLabs^TM company.

Noubar Afeyan and Steve Ricci are on the Board of Directors.