e-Dialog and Miles Kimball Win Gold Medal for Creative Excellence at 2004 NEDMA Awards

e-Dialog, Inc.

e-Dialog and Miles Kimball Win Gold Medal for Creative Excellence at 2004 NEDMA Awards

April 13, 2004

LEXINGTON, MA - April 13, 2004 -- e-Dialog, the precision e-mail marketing innovator, won a first place Gold Medal for creative excellence in the Consumer e-Mail Marketing category on behalf of their client, Miles Kimball, a leading direct marketer of consumer gifts and household products. NEDMA, the New England Direct Marketing Association, held the 41st annual awards ceremony at The Roxy, in Boston, MA on April 8, 2004. This award marks e-Dialog's third consecutive annual award from NEDMA.

NEDMA Awards are given based on a combination of factors, including campaign results of each entry and the overall excellence of the solution. Miles Kimball's primary objective was to optimize its e-mail marketing program to:

  • Generate higher revenue from incremental sales to existing customers, while maintaining high margins
  • Increase relevance of e-mail communications, as measured by higher open, click, and conversion rates

    The e-mail campaign resulted in a 17% increase in open rates and a 52% increase in average order size over the control. Notably, Miles Kimball e-mail buyers now spend 39% more than buyers from other channels (i.e. phone, catalog) and e-mail buyers purchase 25% more frequently than buyers from other channels.

    "We worked closely with e-Dialog to develop a strategy for the Miles Kimball e-mail program, segmenting based on our customer habits and interests," said Joel Schunter, Marketing Manger at Miles Kimball. "We've been very pleased with the results and will continue testing aggressively to learn more about what motivates our customers to buy."

    "Miles Kimball is a terrific client who has been completely committed to bringing their e-mail marketing to the next level and treating their customers with a lot of respect. First the results, and now this award proves their commitment has paid off," said John Rizzi, president and CEO of e-Dialog. "We're thrilled to be their partner in producing award winning e-mail marketing campaigns."

    About e-Dialog

    e-Dialog is the innovator in precision e-mail marketing services and technology that help companies establish powerful, two-way relationships with their customers and prospects. From offices in Lexington, Massachusetts, Los Angeles and London, e-Dialog's team of experienced direct marketers manages every phase of an e-mail marketing program, including strategic planning and creative design, list acquisition, campaign execution, inbound response management, and data analysis. The company's precision-based approach takes permission marketing to the next level, combining award-winning e-mail marketing expertise with responsible use of proprietary personalization and custom publishing technologies to deliver highly targeted communications for world-class e-Dialog clients. Investors include Flagship Ventures, Commonwealth Capital Ventures, and the Interpublic Group of Companies (NYSE: IPG). For more information, visit www.e-dialog.com or contact John Rizzi at 781-372-3315.

    About Miles Kimball

    Miles Kimball Company, headquartered in Oshkosh, Wisconsin, operates three divisions: Miles Kimball(r) Gifts, Exposures(r) and Holiday Cards. Miles Kimball Gifts, www.mileskimball.com, offers unique, value-priced gifts, home decor, household convenience items and personalized merchandise through its catalog and Web site. Exposures www.exposuresonline.com, markets a variety of archival-quality products, including picture frames and albums, organizational items and photographic cards, many of which can be personalized. The Holiday Card division www.mileskimballcards.com markets personalized holiday greeting cards. Miles Kimball Company circulates approximately 55 million catalogs all across the nation, producing over $115 million in sales. Miles Kimball is a subsidiary of Blyth, Inc, Greenwich, Connecticut.