E-Dialog acquires Whitespeed's rich media e-mail division

e-Dialog, Inc.

E-Dialog acquires Whitespeed's rich media e-mail division

September 30, 2003

Adds top creative, technology capabilities from interactive shop

LEXINGTON, MA - September 30, 2003 - e-Dialog, the precision e-mail marketing innovator, has acquired the e-mail marketing business of top interactive agency Whitespeed, based in Santa Monica, CA. The acquisition consolidates e-DialogÕs role as a comprehensive provider of cutting-edge e-mail services, and includes Whitespeed's e-mail client relationships, creative rich media capabilities and staff.

As recently reported by Jupiter Research, rich media usage on the rise, expected to jump to 11% of online ad spending in 2004. Key for advertisers, the survey found, is the ability to more easily implement rich media and prove the effectiveness of those rich media campaigns.

"We are committed to offering our clients the best in every aspect of their e-mail campaigns, and Whitespeed's talent and technology in rich media are second to none," said John Rizzi, president and chief executive officer of e-Dialog. "We're thrilled to bring them under our roof and use this cutting-edge resource to add both impact and demonstrable results."

Whitespeed, which has made its name with striking interactive campaigns for clients such as American Express, General Motors, 20th Century Fox, Calvin Klein and all the major television networks, has blended proprietary technology and creativity to produce highly compelling, entertaining and effective TV commercial-style e-mails into customers inboxes.

"Our people are joining a strong team that will raise the bar for Whitespeed clients," said Susan White, founder and principal of Whitespeed. "Combining their skills and creative talent with e-Dialog's standard-setting personalization, custom publishing and campaign-building capabilities creates a truly valuable resource for companies looking to tap the power of e-mail marketing."

About e-Dialog

e-Dialog is the innovator in precision e-mail marketing services and technology that help companies establish powerful, two-way relationships with their customers and prospects. From offices in London and Lexington, Massachusetts, e-Dialog's team of experienced direct marketers manages every phase of an e-mail marketing program, including strategic planning and creative design, list acquisition, campaign execution, inbound response management, and data analysis. The company's precision-based approach takes permission marketing to the next level, combining award-winning e-mail marketing expertise with responsible use of proprietary personalization and custom publishing technologies to deliver highly targeted communications for world-class e-Dialog clients. Investors include Flagship Ventures, Commonwealth Capital Ventures, and the Interpublic Group of Companies (NYSE: IPG). For more information, visit www.e-dialog.com or contact John Rizzi at 781-372-3315.

About Whitespeed

Whitespeed is the brainchild of founder and CEO, Susan White. White first came up with her idea for an alternative to streaming video online commercials in November 2000. In her assessment, the streamed ads she saw were far too technical, complicated to implement and difficult for consumers to view. White knew that the key to success with this new medium was simplicity and creativity.

Whitespeed (http://www.whitespeed.com) launched in November 2000. Since opening its doors, Whitespeed garnered an impressive roster of clients, including GM, Honda, Lexus, Charles Schwab, Whirlpool, NBC, MTV, The GAP, HP, Microsoft, Arista Records, Calvin Klein, 20th Century Fox, ABC, UPN, US Postal Service, Wells Fargo Banks, Guess Jeans, The Rolling Stones, American Express, Fox Cable, National Geographic & Ian Schrager Hotels.
Whitespeed's winning philosophy - "Keep the format simple, the user entertained and the message compelling." With experienced marketing leadership and a staff of young artists, Whitespeed combines a wealth of knowledge and experience with energy and unique creative talent that delivers successful results. For more information, visit www.whitespeed.com or contact Susan White at susanw@whitespeed.com, 310.899.9114