Breathable Foods® Announces the Retail Launch of AeroShot Pure Energy™

AeroDesigns Inc.

Breathable Foods® Announces the Retail Launch of AeroShot Pure Energy™

January 17, 2012

CAMBRIDGE, Mass.--(BUSINESS WIRE)--Breathable Foods announces the official launch of AeroShot Pure Energy in Boston and New York where it is now available to purchase in retail outlets. AeroShot is a first-of-its-kind, calorie-free breathable energy product that delivers an airborne shot of caffeine through a pocket-sized, single-use device. Offering consumers a unique way to get their caffeine, as little or as much as they need when they need it, this innovative supplement is revolutionizing the way people energize their lives.

Dr. David Edwards, a Harvard professor and pioneer in the field of aerosolized medications and vaccines and founder of ArtScience Labs, a network of culture labs that catalyze idea translation through art and design experiments at the frontiers of science, developed the idea of breathable foods in 2008 with the launch of Le Whif breathable chocolate and coffee. While developing AeroShot, Edwards called upon decades of medical aerosol research to create a safe and effective energy product that meets all FDA dietary supplement guidelines.

“We are excited to launch AeroShot stateside, starting in New York and Boston,” says Edwards. “Inspired by the discovery that nutritional supplements can be delivered with convenience, safety and efficacy through the act of breathing, AeroShot is set to revolutionize the energy category and help change the way we think about how we ingest our nutrients and food.”

Each AeroShot delivers a unique blend of caffeine and B vitamins in a fine powder that is dissolved quickly in the mouth and immediately starts working. One AeroShot contains four to six puffs that add up to a combined total of 100 milligrams of caffeine, the same amount in one large cup of coffee, and an energizing mix of vitamins that are puffed into the mouth, not into the lungs, and then swallowed. AeroShot has zero calories and brings a freedom in portability that is new to the energy category. It is not a liquid, so there are few limits to where it can be taken and used. Perfect for a night out on the town, getting on a plane, a boost before a workout or avoiding a nap, AeroShot was designed with the needs of consumers in mind.

Working with an elite team of campus ambassadors at universities in Boston and New York, Breathable Foods previewed the product in the fall of 2011 by providing access to free samples on college campuses in these cities, and nationwide through their website for a trial period. The product also launched this past fall in Paris at Edwards’ Lab Store. AeroShot can now be purchased at retailers in Boston and New York, including select Tedeschi Food Shops®, 7-Eleven®, Barnes & Noble® and Newbury Comics® stores, and can also be purchased online at www.aeroshots.com.

Already popular in Paris, AeroShot Pure Energy retails for $2.99 in the United States. Breathable Foods plans to continue to expand product distribution nationwide throughout 2012.

About Breathable Foods: Based out of Cambridge, Massachusetts, Breathable Foods is revolutionizing the delivery of nutrients to the mouth for ingestion using novel aerosol delivery systems. Founded by CEO Tom Hadfield and innovator David Edwards, the Breathable Foods company explores innovation as a creative process that is both scientific and based in nutrition. Breathable Foods is financed in part by lead investors Polaris Venture Partners and Flagship Ventures.

About ArtScience Labs: ArtScience Labs is a network of culture labs founded by David Edwards that catalyze idea translation through art and design experiments at frontiers of science, described in Edwards’ books ArtScience: Creativity in the Post-Google Generation (Harvard Press 2008) and The Lab: Creativity and Culture (Harvard Press 2010). ArtScience Labs explores innovation as a creative process that is neither completely aesthetic nor scientific, but a fusion of both. With bases in Paris, France (Laboratoire, The Lab Store) and Boston USA (The ArtScience Prize), ArtScience Labs has partners in Asia, Europe, Africa, and North America. Through its educational program The ArtScience Prize, ArtScience Labs engages thousands of urban teens and university students each year around the world, and has produced since 2007 cultural and commercial innovations that meet the public in stores and galleries around the world. AeroShot is a pure expression of this vision.

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Contacts

For AeroShot
Marisa Wohl, 617-837-8208
press@breathablefoods.com