Affinnova Launches Expansion to Asia

Affinnova Launches Expansion to Asia

June 17, 2013

Marketing-technology Company Opens First Asia Office in Singapore; Offices in India and China to Open within a Year

WALTHAM, MA, USA (June 17, 2013)Affinnova, Inc., a global marketing technology company that dramatically improves innovation and marketing success rates, today announced its expansion into Asia with a new office in Singapore and additional offices opening in India and China within a year.

The new Singapore office is located at 1 Raffles Place, #20-61 Tower 2 and will be Affinnova’s headquarters across all of Asia.

“For years companies have used Affinnova’s technology platform to optimize products, advertising and designs for consumers in the Asian market,” said Waleed Al-Atraqchi, President and CEO of Affinnova. “With the opening of our new offices in the region Affinnova customers will benefit from increased on-the-ground support, helping them to achieve even more impactful results from our technology. We expect Asia to be a major driver of growth for our company and are excited to make our first of many investments in this part of the world.”

“Asian consumers are diverse and demanding – seeking both quality and a strong emotional brand connection,” said Amit Dhand, Affinnova’s Executive Vice President leading the business in Asia. “Because Affinnova’s technology platform combines optimization algorithms with predictive analytics and insights, we can help our customers achieve substantially better innovation and marketing results in this critical, fast-growing market.”

Headquartered in Waltham, Mass. Affinnova has been rapidly expanding its global operations over the past several years, adding offices in London, Munich, Paris and Geneva. In January 2013, it opened its second U.S. office in Chicago.