"Being ranked in the Honomichl Top 50 again this year is a testament to the success we have achieved for our clients," said Waleed Al-Atraqchi, President and Chief Executive Officer of Affinnova. "We continue to expand worldwide as more companies experience for themselves how our IDDEA optimization platform delivers innovation with greater in-market success."
Compiled by research industry veteran Jack Honomichl and published by the American Marketing Association's Marketing News, the Honomichl Top 50 is an annual compilation of the top 50 revenue-generating marketing research firms operating in the United States. Now in its 39th year, the Honomichl Top 50 is widely acknowledged to be the "Fortune 500 of market research firms".
Affinnova helps clients maximize the success of new products, advertising and packaging through the use of advanced testing that more reliably identifies winning concepts. Affinnova's patented evolutionary algorithm provides marketers the confidence that they are selecting the concept configuration with the greatest chance for success.
A recent year-long study found that 64% of client initiatives tested using Affinnova's IDDEA software produce optimized concepts that outscore their leading competitor, while pre-optimization concepts from the same initiatives bested their leading competitor only 22% of the time.
Affinnova is a high-growth software and services firm that enables innovative companies to drive better ideas to market faster. Unlike conventional market research, our patented survival-of-the-fittest approach has the capacity to explore extremely large idea spaces by applying evolutionary search algorithms to product and marketing innovation. Global Fortune 500 companies, including Procter & Gamble, Unilever, Nestle, PepsiCo, Pfizer, Johnson & Johnson, Walmart and Citibank, depend on Affinnova to deliver accelerated launch timing and higher success rates. For more information, please visit www.affinnova.com .
SOURCE: Affinnova, Inc.
MoreInk PR for Affinnova Martha Popoloski, +1 781-405-8328 firstname.lastname@example.org
Copyright Business Wire 2012