Affinnova’s New Client Gains and Increasing Frequency Propel Sales Up 63%

Affinnova, Inc.

Affinnova’s New Client Gains and Increasing Frequency Propel Sales Up 63%

August 11, 2008

Affinnova Announces First Half 2008 Results

Waltham, MA – August 11, 2008 – Affinnova, Inc., the global leader in optimization technology for innovation and marketing, today announced growth results for the first half ended June 30, 2008.

First Half Highlights

Affinnova grew sales for the first half ended June 30, 2008 by 63% compared to the first half of 2007, an increase of 25% compared to the second half of 2007.

Growth was driven by major gains in new clients and escalating frequency of use within existing clients. The number of new companies and new divisions within existing clients added in the first half of 2008 increased the company’s active client base by 33% compared to the same period a year ago, an increase of 15% compared to the second half of 2007. Frequency of use within existing clients climbed 61% in the first half of 2008 compared to the same period a year ago, an increase of 24% compared to the second half of 2007.

“We are on plan and very pleased with what is another record performance,” said Waleed Al-Atraqchi, President and CEO of Affinnova. “This reflects the market’s strong interest in our products, the increasing adoption rate because of the efficacy of our technology and the efforts of our talented people.”

Affinnova’s unique evolutionary optimization technology was developed from pioneering work at MIT. It has been used for a number of years by leading consumer marketers such as Procter & Gamble, Microsoft, Wal-Mart, Gatorade, Nestle and AARP to optimize new products, package design and ad campaign concepts. Affinnova’s technology mimics the process of evolution -- but at a greatly accelerated rate. The technology presents online participants with 20 to 25 rounds of concept choices, where the options adjust in each round based on prior selections. Each participant advances the optimization by further refining and narrowing the options. After several hundred participants, just a few “optimal” concepts remain. Using this advanced technology, Affinnova’s clients can find top product and marketing concepts faster and more reliably than through traditional focus groups, polls or surveys.

About Affinnova Inc.

Affinnova is the global leader in optimization technology for innovation and marketing. We pioneered the use of evolutionary algorithms in the development and marketing of consumer products, services and online assets. Our patented IDDEA® optimization technology evolves concepts based on collective consumer choice until only the fittest concepts survive. IDDEA® delivers “Top Concepts” (ideas, designs, Web pages, message platforms) every time, consistently outperforming any alternative approach. The company’s service and software solutions have been adopted by a growing list of Fortune 500 companies. Headquartered in Waltham, Massachusetts, Affinnova is privately-held. For more information about Affinnova, visit www.affinnova.com

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